Albert Thompson will be speaking at AdExchanger’s Programmatic IO conference on Sept. 24-25 in New York City. Click here to register. The rise of attention metrics heralds digital marketing’s long-overdue pivot back to basic human behavior, says Albert Thompson, Managing Director, Digital, at the ad agency Walton Isaacson, and a buy-side veteran with...

Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”) Because certain moments from Friday alone – Day Five – are just too good to only live on in a court transcript. The real world Take, for example, […] The post DOJ vs. Google,...

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption for universal ad creative identification has led to ineffective tracking of ads across platforms, creating a major barrier to successful cross-platform...

The TV newsletter Lowpass is back with another barn burner. Plus, some more proof that social media can impact your health. The post Wait, TTD Is Doing A TV OS?; Social Ad Clicks Covertly Switched People’s Health Care appeared first on AdExchanger.

The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features relatively few DSPs and buy-side competitors. However, in the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture […]...

On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us back to April 18, 2019. That was the day that Google convened an in-person and livestreamed meeting with publishers in NYC to discuss a bundle of new changes to its auction dynamics, including the move to […] The post DOJ vs. Google, Day Four: Behind...