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A Spotlight On Aesthetic and Identity in Latine Beauty Brands

Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. "Latine" is a gender-neutral form of the word Latino. New York City in 2013. That's when I first realized the profound influence that Latine beauty could have on the industry. After relocating to spearhead Hispanic media strategy...

Mon Sep 16, 2024 22:48
Made You Look: The 4 Types of Attention That Influence Purchase Intent

A few months ago, while I fought for mere seconds of attention in social feeds at work, I also ended each day by rewatching all 6 seasons of The Sopranos. If we can be immersed by characters like Tony Soprano for over 78 hours, is our capacity to pay attention actually dwindling? Or have we...

Mon Sep 16, 2024 21:47
5 Questions For… Ari Melber

Please Ari don't hurt 'em. As the hard-hitting host of MSNBC's The Beat, journalist and noted hip hop fan Ari Melber isn't shy about putting his guests on the spot. During a recent viral interview with Corey Lewandowski--a past and present fixture in Donald Trump's orbit--the former attorney effectively countered the campaign advisor's ducking and...

Mon Sep 16, 2024 20:47
Expedia Wants You to Book a Trip Inspired by Influencers

When planning a trip, many people start by quickly searching online and on social media for the best restaurants and other must-see activities. Expedia wants you to skip that search and go straight to its mobile app. Today, Expedia is launching a feature in its iOS app called Travel Shops. Travel Shops is a place...

Mon Sep 16, 2024 20:47
Liquid Death Iced Tea and Nascar are Looking for a Few Good Drivers

To be a Nascar driver, it takes quick thinking, steely resolve, sharp focus and mad skills. To be a Liquid Death-sponsored pro driver, it takes the ability to chug a can of the brand's iced tea in 18 seconds or less. No road test required. For its latest fan-centric program, Liquid Death will be giving...

Mon Sep 16, 2024 19:47
Former Google Execs’ Emails Revealed in Antitriust Case Undermine Company’s Public Narrative

At the end of the first week of US v. Google, the Department of Justice presented evidence that the company's rationale behind controversial topics, like how much to collect in fees and how much publishers can charge to sell ads, was different from what it told the public. The DOJ has been building its case...

Mon Sep 16, 2024 19:47

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