Nissan is making tough cuts to stay competitive as it battles a steep drop in global sales. On Thursday, the Japanese automaker announced a plan to eliminate 9,000 jobs and reduce its production capacity worldwide by 20%. In a significant gesture, CEO Makoto Uchida has agreed to cut his monthly pay in half.The decision comes on the heels of a challenging...
What is “Red Label” ?During the tail-end of the 20th century, performance sub-brands were few and far between. BMW offered a few “M” models, Audi played around with the “RS” name with the RS2 Avant, outsourcing much of its development to Porsche, and AMG — which was an engineering firm independent from Daimler-Benz until 1999. However, fast-forward...
The BMW 2 Series Gran Coupe has served as the entry-level vehicle for the brand since it went on sale in 2020. It rides on a front-drive-based UKL platform that is shared with Mini to inject the luxury compact segment with more driving flair. For the 2025 model year, the smallest Bavarian gets several updates to warrant a new generation. More than a...
The Toyota Land Cruiser is one of the Japanese automaker’s high-end models fitted with luxury amenities, but its past is rooted in a design that allowed passengers to experience the world around the vehicle. The ROX concept, or Recreation Open eXperience, returns to the Land Cruiser’s early days with an open-air design. Born in Ann Arbor, Michigan,...
Hyundai has been in the hydrogen game for a while now, and its most recent concept serves to reinforce the Korean brand’s commitment to the eco-friendly fuel alternative. The Hyundai INITIUM hydrogen FCEV concept does more than just confirm the brand’s commitment, though. The latest unveiling also gives us a first look at Hyundai’s new ‘Art of Steel’...
Toyota was on a mission to celebrate active lifestyles in every way, shape, and form at SEMA 2024. The Toyota 4Runner TRD Surf Concept is one of the more unique designs, blending the styling of the original model with the aesthetic of the modern SUV. This distinctive concept was a throwback to the 1980s and Southern California’s surfing legacy.Related:...
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