Advertising | The Guardian
The candidates have raised an extraordinary amount of money in an election awash with cash on an unprecedented scaleIt was one of the most striking images of the final full week of the presidential election campaign: a giant projection of Kamala Harris’s face on the 516ft-wide, 366ft-tall Las Vegas Sphere.At a reported $450,000 a day for what is believed...
TV, radio and mailboxes in Saginaw, Michigan, and any place likely to decide next week’s election, are being bombardedThere is almost no escape. One minute, you’re watching the spin of a wheel on a game show and a few seconds later, Jeffrey Epstein is staring out of the screen with a youthful Donald Trump at his side.What follows is yet another of the...
The ads come and go so fast you have to speed up to watch them – and before you can see them properly they vanishI glimpse them in the distance just as the M4 readies itself to peter out into west London. They are now to be found along furred-up arterial roads in cities everywhere. They shine so brightly that you can probably see them from space. Up...
Advertising executive, 58, shares old-school tricks of the marketing trade, enjoyed by millions of viewersRory Sutherland is reaching for an analogy to describe his newfound status as one of the UK’s most viral TikTokers. “It’s a bit like Lord Byron, I woke up and found myself famous.”That he conjures up the name of a 19th-century romantic poet tells...
More than 16 months after the parliamentary committee (of which I was a member) handed down a bipartisan report, the PM is yet to respondBarely weeks after being elected prime minister in 1996, John Howard’s leadership, political courage and integrity were put to the test on the issue of gun ownership following the tragic mass shooting at Port Arthur....
The platform’s billionaire owner has seen its value plunge as advertisers run shy, revenues drop and user numbers fallTwo years ago, there was some trepidation among advertisers, anti-hate-speech groups and staff about Elon Musk’s acquisition of Twitter.Those concerns have been borne out: advertisers have sharply reduced spending on the platform, Musk...
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