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US election answers the question: how do you spend a billion dollars?

The candidates have raised an extraordinary amount of money in an election awash with cash on an unprecedented scaleIt was one of the most striking images of the final full week of the presidential election campaign: a giant projection of Kamala Harris’s face on the 516ft-wide, 366ft-tall Las Vegas Sphere.At a reported $450,000 a day for what is believed...

Fri Nov 1, 2024 09:08
In Michigan, attack ads are inescapable. Are they changing any minds?

TV, radio and mailboxes in Saginaw, Michigan, and any place likely to decide next week’s election, are being bombardedThere is almost no escape. One minute, you’re watching the spin of a wheel on a game show and a few seconds later, Jeffrey Epstein is staring out of the screen with a youthful Donald Trump at his side.What follows is yet another of the...

Thu Oct 31, 2024 17:07
Do motorway billboards signal the first death throes of capitalism? | Adrian Chiles

The ads come and go so fast you have to speed up to watch them – and before you can see them properly they vanishI glimpse them in the distance just as the M4 readies itself to peter out into west London. They are now to be found along furred-up arterial roads in cities everywhere. They shine so brightly that you can probably see them from space. Up...

Wed Oct 30, 2024 17:18
‘I woke up and found myself famous’: Rory Sutherland on his TikTok success

Advertising executive, 58, shares old-school tricks of the marketing trade, enjoyed by millions of viewersRory Sutherland is reaching for an analogy to describe his newfound status as one of the UK’s most viral TikTokers. “It’s a bit like Lord Byron, I woke up and found myself famous.”That he conjures up the name of a 19th-century romantic poet tells...

Mon Oct 28, 2024 14:45
Anthony Albanese could prove his moral courage with bold action to battle gambling harm | Jenny Ware

More than 16 months after the parliamentary committee (of which I was a member) handed down a bipartisan report, the PM is yet to respondBarely weeks after being elected prime minister in 1996, John Howard’s leadership, political courage and integrity were put to the test on the issue of gun ownership following the tragic mass shooting at Port Arthur....

Mon Oct 28, 2024 04:41
Elon Musk hopes Trump victory will help his $44bn Twitter bet pay off

The platform’s billionaire owner has seen its value plunge as advertisers run shy, revenues drop and user numbers fallTwo years ago, there was some trepidation among advertisers, anti-hate-speech groups and staff about Elon Musk’s acquisition of Twitter.Those concerns have been borne out: advertisers have sharply reduced spending on the platform, Musk...

Sun Oct 27, 2024 14:04

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