Those Coppolas are a talented bunch. Here’s writer and director Gia with LA’s The Directors Bureau helming ‘A New York Minute’ for jewellery firm Mejuri (jewelry in American-ese these days it seems.) Part of a series of “micro-films’ following New York Fashion Week. Featuring five “real friends” (model Laura Love and pals) laughing and joking … The...

Despite the high profile missteps of brands including Pepsi Max and Bud Light, new research claims to find real evidence that more inclusive ad campaigns have a positive impact on profits, sales and brand value. The UN Women’s Unstereotype Alliance says that inclusive campaigns boost short-term sales by 3.5% and long-term sales by as much … The post...

We’ve all heard about (or experienced) fake news, now gym chain Virgin Active is taking a pop at fake wellness in a new global campaign from Amsterdam’s We Are Pi. ‘Leave the cult, Join the club’ is aimed at what Virgin calls the the “toxicity” of the wellness industry. The campaign will run across TV, … The post Virgin Active says “leave the cult,...

In today’s digital age, the importance of designing for usability can’t be overstated. It’s not just a matter of legal compliance or social responsibility; it’s a crucial component of effective branding. But many businesses fall into the trap of blending in with the crowd, overlooking the specific needs of their own audience. It can also … The post...

Another big UK creative account switch this week following Direct Line’s abandoning of Saatchi & Saatchi and House 337. B&Q is leaving Uncommon Creative Studio after five years to sail into the (possibly) calmer waters at Leo Burnett. B&Q marketing director Tom Hampson says: “As we plan for 2025, we’re looking forward to inspiring the …...

When a client hits rough waters the agency tends to cop it and insurer Direct Line, which said recently that it was going to put some new products on price comparison sites for the first time, has certainly been struggling. Its contracts with Saatchi & Saatchi (Direct Line, Churchill) and House 337 (Green Flag) are … The post Struggling Direct...