Which do you prefer: brands that post a single Instagram Story per day or ones that share a flurry of updates? Which of those tactics actually earns a brand more reach? Is there even a “right” number of Instagram Stories to post in a day? We’ve got our own personal preferences, of course, but opinion is no match for data. As dedicated social...

Instagram automation: Should you try it? Will it get you in trouble with the algorithms, or will it help grow your audience? The answer is: It depends. There are perfectly legitimate ways to automate Instagram posts. But there are also shady tools that can result in warnings about automated behavior. Here, we’ll show you how to automate...

You ever want to get off the hamster wheel of content creation? A social media post template (or 70 of them) can help. Post templates are designed to speed up your social media content creation process, saving you time while ensuring your posts are visually appealing, on-brand, and effective. Whether you’re crafting Instagram stories,...

There’s something for everyone in Meta Blueprint’s online training courses. Total beginner? Learn how to set up your Facebook Page and the basics of marketing your business across all Meta apps: Facebook, Instagram, Messenger, and WhatsApp. More advanced marketers can dive into media planning and ad buying with detailed courses to get...

As any social media manager can tell you, hashtags can be great for expanding your reach and building brand awareness. If you use the wrong ones, your post might languish in obscurity forever. But what happens if you put the right hashtags in the wrong location? The team at Hootsuite has long wondered: Do Instagram hashtags belong in...

Creators and brands looking for more ways to monetize their social media accounts should look no further than Instagram subscriptions. This new monetization tactic came out in mid-2022 and offers a way for Instagram creators to generate a monthly income by sharing premium gated content. In this article, we’ll cover what Instagram subscriptions...