Mara Hoffman, the CFDA Environmental Sustainability Award winner, committed herself to responsible design in 2014, but in 2024, the financial pressures of using high-cost sustainable materials and avoiding overproduction are too hard to bear.

Senior trends editor Lucy Maguire sits down with executive European editor Kirsty McGregor, to discuss Lucy’s recent reports on Gen Z’s purchase journey and the potential of TikTok Shop, before delving into viral haircare brand K18’s TikTok strategy with SVP of global marketing, Michelle Miller.

Critics bemoan collaboration saturation. But brands keep churning out new collabs with mixed results. Experts unpack how brands can avoid a flop.

Shabab Intl and its founder Cheb Moha are at the forefront of the Gulf’s nascent streetwear scene. We tracked him down at Bred Festival in Abu Dhabi to find out more.

Nicolas Bos is moving across to the role from Van Cleef & Arpels, where he has been at the helm since 2013. The shake-up comes as Richemont faces into luxury’s slowdown.

The Iordanes Spyridon Gogos designer explains how he’s navigating a fashion market with limited support systems, the importance of shows and why he’s not banking on RTW to support his business.