Expert inbound sales content for today's sales organization.
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Lead vs. Prospect vs. Sales Opportunity: How To Move From One to Another?

After years of leading sales teams, I’ve experienced firsthand how businesses have unique needs and criteria to consider when identifying a sales opportunity. I’ve discovered it’s crucial to identify when a lead converts into an opportunity. This switch impacts your sales process, your ability to qualify, and your alignment with marketing. However,...

Wed May 15, 2024 20:40
Digital Scent: A $1.2B Market Primed for Innovation

To woo today’s consumers, 63% of whom crave multisensory experiences, companies are lining up to develop new technology that tickles the senses. Their next frontier? Our noses. The digital scent market is valued at $1.2B in 2023, and poised to double by the end of the decade. Source: Markets and Markets Early innovators include Google spinoff Osmo,...

Mon May 13, 2024 23:22
How to Use Battle Cards in Your Sales Process [Templates]

No, it’s not the board game Battleship — it’s better. Sales battle cards are here to ensure that you’re ahead of your competitors on pricing, features, and customer service. According to Crayon, 78% of competitive intelligence leaders enable their sellers with competitive battle cards. Sales battle cards ensure reps are well-versed in all things...

Mon May 13, 2024 17:02
How to Calculate Your Product's Actual (and Average) Selling Price

Why would a company purposefully sell items at the same (or different prices) only to average the selling prices later for reporting purposes? Well, the average selling price can reveal a lot about the health of a company. Read further to get a better understanding of the average selling price and how to calculate it for your business. Table...

Thu May 9, 2024 21:43
Entrepreneurial Competency: What it Is & Why it Matters

Let’s talk about emotional resilience — that’s the ability to respond to stress, unpredictable outcomes, and setbacks. Why do I bring this up in the context of entrepreneurship? Sometimes, life just happens. No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. That simple fact makes...

Tue May 7, 2024 18:29
3 Ways to Cash In on Golf's Takeover by Millennials and Gen Z

Remember when golf was the sport for wealthy grandpas in country clubs? No more – the $102B sport has passed the vibe check of a much younger, hipper, and more diverse crowd. RIP Richard Gilmore, you would’ve loved this trend. Source: Women in Revolt There were a total of 45m golf participants in the US in 2023. Among them: Nearly...

Tue May 7, 2024 00:35

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