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Disney’s Rita Ferro Explains Bob Iger’s Upfront Return, Bundles and Her Family Guy Debut

Between the pandemic years and the writers' strike, the television industry has not seen a standard week of upfronts in nearly five years--a lifetime ago in the rapidly changing TV ecosystem. However, at upfront presentations across New York this week, ad industry executives felt relief at the return to normalcy--or something like it--for the annual...

Fri May 17, 2024 21:33
King Charles’ Bloody Portrait Shows the Royal Brand Is Stale

Much like The Emperor's New Clothes, where the tailor exposes the vanity of his ruler, the unveiling this week of Jonathan Yeo's portrait of King Charles III has been very ... revealing. The portrait has been met with both gasps of astonishment and ridicule throughout the world, as well as the expected praise. The dramatic...

Fri May 17, 2024 19:33
What to Do Next When Your Brand Gets Surprise Earned Media

Casual dining classic Applebee's recently enjoyed a clear and positive brand mention in the finale episode of reality TV juggernaut Vanderpump Rules, wherein the group heads to San Francisco for a glamorous evening celebrating a close friend's business launch. The magical earned moment happened when spotlight star Ariana Madix and a subsection of the...

Fri May 17, 2024 18:23
Who Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids

It's no secret that kids love video games, and parents know it can be pretty hard to pry their eyes from the screen. One tourism brand has taken the "if you can't beat 'em, join 'em" motto to heart with a first-of-its-kind program that gamifies the experience of IRL travel. Kentucky Tourism has launched Great...

Fri May 17, 2024 18:23
Behind the Scenes of the Most Non-Upfront 2024 Upfront, Casa Cultura

To kick off TelevisaUnivision's 2024 upfront, attendees were treated to a vivacious opening number: an original song written and composed by the TelevisaUnivision music team, Carlos Marmo and Agustin Barreto. The number was choreographed and directed by Luis Salgado, from hit Broadway shows In the Heights and On Your Feet; featured Manny Marquez (On...

Fri May 17, 2024 16:34
Adweek Podcast: Building an Agency Culture Where Creativity Can Thrive

How do you bag clients like Taco Bell Canada, KitKat and CIBC? By cultivating a workplace where staff feel understood and creativity can flourish. As president of Toronto-based creative agency Courage, part of the No Fixed Address collective, Niki Sahni wears many hats, but her passion lies in building such a space while driving what...

Fri May 17, 2024 15:14

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