Misinformation spreads at lightning speed, but with preparation and the right tools, Gini Dietrich says communications pros can keep control. The post How Comms Pros Can Counter Misinformation first appeared on Spin Sucks.

Meg Crumbine says a big brand cannot do business without a social mission. She shows how PR pros can play their role thoughtfully and authentically.  The post The Business of Social Mission first appeared on Spin Sucks.

What would you do with two extra days a week? That's the potential time-saving of AI in PR. Gini Dietrich breaks down how AI tools are transforming routine tasks and freeing up time for strategic work. The post How AI In PR Is Revolutionizing How You Work first appeared on Spin Sucks.

Gini Dietrich shows how NotebookLM creates AI-generated podcast-style discussions. She recently tested it out, and the results were incredibly realistic - complete with natural inflections, tone, and even filler words. The post How to Use NotebookLM In Your Communications Planning first appeared on Spin Sucks.

Want to scale your expert-driven content? Gini Dietrich has a tool recommendation for you that's revolutionizing SME input gathering The post A Game-Changing Approach to SME-Driven Content Creation first appeared on Spin Sucks.

How can you turn an effective media pitch into one that grabs a podcast host's attention and lands interviews? Angie Trueblood shares five quick fixes. The post Quickly Turn Your Media Pitch Into a Podcast Success first appeared on Spin Sucks.