Adweek
If you thought awards season was over, think again. Clean Creatives, the campaign pressuring ad agencies to drop fossil fuel clients, brought back its F-List Awards today--but it's not one that most agencies would want to display in the lobby next to their Cannes Lions. Edelman, Havas, McCann and Ogilvy were each "dishonored" by winning...
The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn't be surprised by a little deja vu this time around. The days of skyrocketing linear CPMs (cost per thousand viewers reached) amid declining ratings, fall schedules dictating dollars and early market movers are likely long gone. In this...
We are still seeing the effects of the pandemic come to fruition, but one thing is very clear: We are all feeling more disconnected. The resulting epidemic of loneliness is well documented by health professionals, with 52% of Americans reporting that they feel lonely and 47% saying their relationships aren't meaningful. According to US Surgeon...
Apple has revealed its thinnest product ever, the 13-inch iPad Pro. To show off this distinguishing feature, the brand crushed objects down to the new device's size. Created in-house, "Crush!" takes a playful approach to product demonstration. Using an industrial-sized crusher, Apple flattened a slew of products meant to represent things the iPad Pro...
Coca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand's latest campaign tosses the beverage aside in favor of other happy moments. Three spots, developed by WPP Open X and led by agency David Miami, capture the drink spilling out of the brand's iconic glass bottle. Moving backwards and...
Disney Advertising struck a deal with Walmart Connect that allows advertisers to target Disney's streaming portfolio, including Disney+ and Hulu, using Walmart's shopper data, the companies announced today. In addition, Disney is joining Walmart's Partner Lab, a group of connected TV and social platforms that the retailer works with to test new ad formats...
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