As it marches ahead with its turnaround plan, Gap has reinstated its chief marketing officer position, hiring PepsiCo's Fabiola Torres to fill it with a global remit. Torres will be the first person in two years to sit in Gap's CMO seat, which has remained unoccupied since the departure of Mary Alderete in 2022. The...

After a global media review spanning more than four months, Fossil Group is consolidating its account with the Stagwell agency Assembly. The brand is winding down its regional relationships with 15 agencies and will now entrust Assembly with its integrated media management and data and measurement duties across all of its paid channels. "This has...

In a globalized, post-colonial world, it's not easy to define Asian creativity. Creativity made in Asia? Creativity made by Asians, anywhere in the world? Creativity that has Asian inspirations and influences? Chances are, everyone will have their own definition of what "Asian creativity" is to them. And it could very well be that none of...

If you thought awards season was over, think again. Clean Creatives, the campaign pressuring ad agencies to drop fossil fuel clients, brought back its F-List Awards today--but it's not one that most agencies would want to display in the lobby next to their Cannes Lions. Edelman, Havas, McCann and Ogilvy were each "dishonored" by winning...

The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn't be surprised by a little deja vu this time around. The days of skyrocketing linear CPMs (cost per thousand viewers reached) amid declining ratings, fall schedules dictating dollars and early market movers are likely long gone. In this...

We are still seeing the effects of the pandemic come to fruition, but one thing is very clear: We are all feeling more disconnected. The resulting epidemic of loneliness is well documented by health professionals, with 52% of Americans reporting that they feel lonely and 47% saying their relationships aren't meaningful. According to US Surgeon...