How TikTok's discovery engine and ad solutions are driving results for businesses
From discovery and engagement to conversion, TikTok drives performance for brands and business KPIs.
Wed May 8, 2024 21:00
How Gen AI is using emotions to dramatically change CTV ad effectiveness
Contextual targeting on CTV is benefiting from generative AI, with ads that target viewers based on their emotions first, to better align content and context.
Wed May 8, 2024 15:58
Ad Age Small Agency Conference & Awards 2024—everything you need to know
The 2024 Ad Age Small Agency Conference & Awards takes place in Boston, July 23-24.
Wed May 8, 2024 13:23
Gen Z and community building—how brands can get ahead of trends like tradwife and indie sleaze
Behind every trend is an underlying human truth and consumer desire.
Wed May 8, 2024 12:53
Remembering Molly Dowd, longtime producer for agencies and brands
Molly Dowd, who died last month at 43, had worked at W+K and most recently was in-house at Warby Parker.
Wed May 8, 2024 12:53
7 agency reviews to know about this month
McDonald’s, BlackRock and Adobe are just some of the companies engaging in agency reviews for parts of their accounts.
Wed May 8, 2024 12:23
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