Influencer and former reality TV show star Bethenny Frankel accuses Chanel marketers of “cowering in the corner.”

The “modern retailing” approach sought to push customers away from booking agencies in favor of buying directly through American’s website or app.

Gen Z professionals and those interested in advertising and marketing are encouraged to submit original essays.

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Consumer ignorance remains investing’s biggest barrier.

Gaming is a category that has long perplexed marketers, resulting in unproven strategies and inconsistent ad spend despite the gaming industry's continued growth.