In its star-studded upfront presentation Tuesday evening, Disney executives and talent consistently returned to a key theme: The company's reach and tech are unlike those of its competitors. Among the highlights, Rita Ferro, Disney's president of global advertising, said that one in two people worldwide now connect with a Disney property every day....

Two weeks ago, Bumble let its audience know a "new Bumble" was forthcoming. They stripped their Instagram of old posts, many of memes and models wearing T-shirts that read "Exhausted." The teaser was interesting; a dating app leaning into how tired its audience is in a cheeky way. We waited to see where it went....

If you weren't familiar with breastfeeding brand Swehl before this week, you surely are now. This week, the company's 45-foot billboard featuring cookbook author Molly Baz, her pregnant belly, a rhinestone bikini and two lactation cookies covering her breasts took over Times Square. Since then, people across TikTok and the media have sounded off on...

Working out can be a challenge for many reasons, from lack of time to difficulty in finding a workout routine. We all find different ways to stay active, and iFit understands that, with software that adapts to individual needs. iFit Health & Fitness is a fitness and workout app that caters to a thriving community...

Disney's ad sales chief has never been so animated about the company's upfront offerings. To kick off Disney's May 14 upfront week event from the North Javits Center, Rita Ferro, the company's head of global advertising, became the latest member of the Griffin family. The event's video intro, which puts Ferro in the world of...

Today, Amazon hosted its first upfront week event. Now, it's time to assess the Fallout. Traditionally, the tech and retail media giant held events for advertisers in NewFronts the first week of May. However, with the advent of the company's Prime Video ad tier, Amazon jumped into upfront week in February, looking to showcase its...