Over the past decade or so, the term “content marketing” has restricted people’s perceptions of “content” to a narrow view of internet-focused material, the kind designed to build a brand. In actuality, the scope of the term is much larger, as American culture features a wide and diverse array of “content.” This is particularly true for television...

The key to successfully marketing to baby boomers is to portray people their age accurately and with respect. Ads that present stereotyped and negative images of older people are a major turn-off to this group. And ads that present a diverse age group appeal to younger people as well. It’s worth it to make the effort. Boomers have more money to spend...

Google just unleashed a new update for search that looks like it will directly affect all of us in the content marketing world. It’s the latest in a long line of Google SEO updates, stretching back to the infamous Panda in 2011, that seek to raise high-quality sites to the top of the search results while pushing low-quality sites down into obscurity....

When the situation calls for answers – and fast – absolutely no one wants to dig through the search results one by one. Thankfully, featured snippets are here to the rescue. Google created featured snippets to answer the query in full and at a glance. This innovative answer box sits right at the top of the page, effectively overshadowing all the other...

At a glance, a content manager’s job seems simple: create stuff to post online that will get people to look at your other stuff. Easy, right? However, good content managers know that there’s far more that goes into a content manager’s job besides content creation and hoping that people will show up. Even the “build it and they will come” people know...

Just like no kid says “When I grow up, I want to be a drug addict,” it’s unclear if anyone actually sets out to become a content marketing writer.   That’s not to say that content marketing is akin to drug addiction – although you can get quite a high when you see your content racking up the likes, loves and leads.   But it is to say that content...