Next Reality - RSS Feed

Augmented & Mixed Reality News, Rumors & Dev Guides

Latest articles

Apple & Snapchat Use AR to Let You Travel on the New York Subway System via Apple Pay

Many years ago, when I first traveled to Tokyo, Japan, I was amazed by the contactless IC card turnstiles embedded in the county's subway system. Well, despite New York City also being a top-tier city, its famed subway system has only recently added contactless payment, and Apple is leading the charge, powered in part by augmented reality. • Don't...

You Can Now Try-On & Test Samsung Galaxy Smartwatches in AR via Snapchat

Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches. Samsung Electronics UK partnered with Snapchat to run a virtual try-on for Samsung Galaxy Watch 3 using the app's wrist-tracking technology to project the...

Snap Spectacles Get a New App for Hands-Free Drawing in AR

If you thought Snap's Spectacles were limited to a couple of demos, you haven't been paying attention. During the initial launch of the augmented reality wearable, the social media giant said that it had seeded Spectacles with a wide range of developers, and now we're getting the chance to see what another one has done with the AR smartglasses, ...

Nissan Launches 3D Car Experience on the Streets of London

The recent release of the Looking Glass Portrait has gotten the public excited about personal displays that simulate 3D visuals, but in the public display marketing space, this is an area that has already received a lot of attention. In the latest example, we have Nissan UK, which debuted an innovative new cube installation this weekend in London's...

Market Reality: Apple & Facebook Spill AR Details, Niantic's AR Transformers, Looking Glass Unboxed, & Snap's Viral Lens

The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat. Meanwhile, leaders of two of the top companies vying to take on consumer-grade...

Mark Zuckerberg Reveals More About Facebook's Upcoming Smartglasses Set to Debut This Year

Ever since Facebook announced its partnership with Luxxotica brand Ray-Ban to produce smartglasses, the augmented reality space has been on high alert awaiting more details. Unfortunately, those details have been scarce, until now. During a session at the Paris Viva Technology conference, Facebook CEO Mark Zuckerberg offers a bit more detail on what...

Opinion: Why the Nightmare Scenario of Facebook's Quest VR Advertisements Is Actually a Win, & Will Ultimately Boost AR

The recent announcement that Facebook will begin inserting advertisements into its VR experience on its Oculus Quest headset has set the VR and augmented reality industry into a frenzy. At first glance, the first thing many will point to is the recent history of Facebook and its somewhat rocky path regarding political and social issue ads. And while...

Tencent Deepens Its AR Investment Portfolio with $50 Million in Funding for Ultraleap

Over the past decade, China tech giant Tencent has invested in several companies with varying roles in the augmented reality industry. Its latest bet backs a startup with some short-term impact related to the COVID-19 pandemic but more future-focused growth potential in the coming AR smartglasses era. Don't Miss: Ultraleap Improves Tracking of...

Facebook Develops AI That Can Copy Typefaces & Edit Text in AR

For awhile now, Google has offered the ability to translate text through smartphone cameras via Google Translate and Google Lens, with Apple bringing similar technology to iPhones via Live Text. Hold our beers, say AI researchers at Facebook, who have now developed computer vision technology that can handle real-time text translation and then some...

Apple CEO Tim Cook Teases Future AR Products & Talks Secretive Innovation Process in New Interview

The Apple rumor mill never stops churning and when it comes to augmented reality smartglasses, the chatter has been particularly hot in recent months. Now Apple CEO Tim Cook has made a new appearance where he makes a few comments that may stoke even more excitement for what's coming next in that direction. • Don't Miss: Apple AR Smartglasses Concept...

Discover, share and read the best on the web

Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters! Get unfiltered news feeds or filter them to your liking.

Get Inoreader
Inoreader - Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters!