Apple has launched another round of steep discounts on iPhone 15 models in mainland China, in a bid to boost sales in its biggest smartphone market and counter a strong showing by Huawei. The discounts run from May 20 to May 28 and are steeper than the price cuts that Apple introduced in February. For example, on its official store...

Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will...

Apple today launched a limited-time promotion that increases the trade-in values for select iPhone models in the United States when customers buy a new iPhone. The promotion lasts from today until June 3, and means anyone trading in their existing iPhone 11 or newer will get more money knocked off the price of a new iPhone. As you can see...

Apple is poised to unveil an auto-summarization feature for notifications as part of a series of new artificial intelligence features in iOS 18, according to Bloomberg's Mark Gurman. In today's edition of his "Power On" newsletter, Gurman provided more detail about what to expect from Apple's first major move into generative AI at its upcoming...

Apple analyst Ming-Chi Kuo today outlined his expectations for the iPhone 16 lineup's color options, revealing that two new colors should replace two of the existing shades. Kuo outlined his expectations in a post on X (formerly Twitter) earlier today. He believes that the iPhone 16 Pro and ‌iPhone 16 Pro‌ Max will be available in black,...

The popular repair website iFixit today shared a video with teardowns of the new 13-inch iPad Pro and the Apple Pencil Pro. The website praised the inclusion of adhesive pull tabs for the battery cells in the new iPad Pro, as they make repairs easier. We already shared another iPad Pro teardown video, so the look inside the Apple Pencil Pro...