Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results?  In this article, you’ll discover how to put applied behavioral science to work in marketing. The Relevance of Behavioral Science to Marketing In today's crowded and chaotic digital landscape, capturing consumer attention and driving meaningful...

Are you burning the candle at both ends? Wondering how to run a successful agency without sacrificing all of your time and energy?  In this article, you’ll discover how to find the balance between professional excellence and a rich personal life. The Pervasive Problem of Burnout Burnout is a common challenge for many professionals, including […] The...

Want to improve the content generated by AI? Wondering how top AI pros get what they need from AI? In this article, you’ll discover a four-step AI prompt engineering framework and what to do if it doesn’t work. What Is AI Prompt Engineering? Prompt engineering is the art and science of communicating with large language […] The post Prompt Engineering...

Are your LinkedIn posts getting the reach and engagement you need? Looking for a written post formula you can repurpose? In this article, we’ll explore content strategy on LinkedIn using the written word. Why the Written Word Matters on LinkedIn In today’s digital landscape, content creators constantly seek ways to capture their audience’s attention...

Wondering how to handle situations where client expectations aren't aligned with project realities? Want to set up a repeatable process to avoid unexpected client reactions? In this article, you’ll discover critical skills and practical tips to define, meet, and exceed client expectations. Effective Client Communication: Insights From an Agency Owner...

Is the AI-generated content you’re producing too generic? Wondering how to improve the quality of your AI content? In this article, you’ll discover how to get AI to create better content. Create Better AI-Generated Content: Prompts vs Prompt Engineering If creating content is part of your work, you've likely used prompts to generate content from […]...