The new era of search is here. Artificial intelligence is unlocking new ways for people to find information and solve problems, with greater speed and confidence than ever before. AI-powered engines and platforms are fundamentally changing the nature of online search as we know it.  It’s an exciting time. These emerging AI tools can do some really...

Let me know if this sounds familiar: You’re drafting a masterful thought leadership piece and want to back up your thesis with a strong data point. After a bit of searching, you find the perfect one! But when you click through to the source, it takes you to one of those “Billionty Best Statistics For Marketers” lists. Okay, so you find the stat...

In the latter half of 2023 and throughout 2024, the SEO landscape has been thrown into upheaval. Monumental updates and changes have left many small- and mid-size websites reeling, especially in niches where they once outperformed larger competitors. The reality is, SEO results almost never happen in a vacuum. Every action you take on your site is...

Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities.  Both audiences seek value, with a strong emphasis on trust, credibility, and social proof. They are actively engaged online and respond well to relevant, high-quality content. Effective influencer marketing strategies...

Content localization can be a time-consuming, research-intensive process, which is probably why it’s often overlooked — even by big brands that otherwise have highly robust and effective SEO strategies in place. But that’s also what could make it such a key differentiator for you. When you take the time to accurately localize your content, your brand...

What is B2B influencer marketing?  I get asked this question quite often. Especially by non-marketers, who have the assumption I work with a Kardashian selling makeup.  Let’s begin with the distinction between B2B and B2C influencer marketing. A slightly more B2C-centric definition comes from McKinsey: “Influencer marketing is a collaboration between...