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Obesity prevention is cheaper long-term option, says Cambridge professor, with focus on dietary advice and exercise plansSkinny jabs risk being used as a cop-out by governments to avoid making hard policy choices to prevent obesity, a leading expert has warned.Prof Giles Yeo, a geneticist at the University of Cambridge and expert on obesity and the...
Exclusive: Ads containing AI-manipulated images were submitted to Facebook by civil and corporate accountability groupsThe Facebook and Instagram owner Meta approved a series of AI-manipulated political adverts during India’s election that spread disinformation and incited religious violence, according to a report shared exclusively with the Guardian.Facebook...
Its latest iPad ad, portraying the destruction of artistic tools, is confirmation that company is just another unfeeling, arrogant tech giantThis is a tale of two advertisements. And about the company that made them – Apple Inc. The first ad ran during the Super Bowl in 1984. It was made by Ridley Scott, the celebrated movie director. The vibe is distinctly...
Exclusive: fraudsters impersonated WPP’s CEO using a fake WhatsApp account, a voice clone and YouTube footage used in a virtual meetThe head of the world’s biggest advertising group was the target of an elaborate deepfake scam that involved an artificial intelligence voice clone. The CEO of WPP, Mark Read, detailed the attempted fraud in a recent email...
Advert featuring huge hydraulic press crushing cultural objects strikes wrong note with some – including Hugh GrantApple has apologised after an online backlash to an advert for its new iPad that features an industrial-sized hydraulic press crushing a collection of creative objects including musical instruments and books.The ad, launched by Apple’s...
Strikes dented performance of ITV Studios but advertising starting to recover, broadcaster saysITV has blamed the knock-on effects of the US actors and writers strike for a hit to its revenues – but expects the Euro 2024 football tournament to contribute to a bounceback later this year.The UK’s largest free to air broadcaster said last year’s Hollywood...
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