We’re seeing a new playbook emerge in product-led growth. It’s all about empowering users to choose their own adventure.Continue reading on Growth Hackers »

How long does the average head of growth stay in the same role? Two years? Three? Five??Sadly, I’ve noticed it’s more like 12 to 16 months.Why so much turnover? Because being head of growth is hard.If your company is underperforming (which is common right now with everything going on in tech), you might suddenly become the scapegoat. People expect the...

Most employee incentives built in today’s companies are efficiency-focused. You execute at a certain level of productivity, hit your team or company KPIs and get rewards. For example:Reach a sales quota, and get a commission.Achieve a target stock price, and receive a bonus.Surpass a specific goal, earn a promotion…A requirement for these incentives...

Before we start, let's all agree on the fact that there are successful growth teams in all possible structures. There's no right or wrong team structure. There is, however, the most likely to work for your company for that specific moment in time.The moment in time is a reflection of three main decisions:The Stage of the product/project The same company...

As far as credentials go, Sid Apaya has a storied trajectory: worked as an Enterprise Transformation Lead at Nestlé, Brand Manager at Kraft Foods, General Manager at JM Smucker Co., Partner in Venture Accelerator EVA, and Global Director of Innovation at TerraCycle.Such experiences building and growing businesses have taught Sid timeless lessons on...

You read that growth study with the charts going up and to the right and it seems like it's working for everyone but you. You talk with a growth colleague and they tell you about the amazing program they created that 2x'ed their conversion rates in a week, but yours is still the same. You watch that growth series and it seems like all the experiments...