By Nitin Kumar Over the last decade, the ways in which we experience technology have undergone significant changes. We’ve progressed from checking our email messages in a computer’s Web browser to receiving email notifications on our smartphone. Instant-messaging communication has transitioned from chatting on the desktop application Yahoo Messenger...

By Shalini Samuel Digital experiences get better through user-centric design. Among the various elements that contribute to a seamless user experience, do not underestimate the role of textual content. When you use text strategically, it can improve the brand value of a product, Web site, or application whether by guiding users, conveying information,...

By Syed Balkhi Microinteractions are small, yet powerful interaction-design elements that can fundamentally shape how users interact with a digital product. They are critical components that can make a product more user friendly and engaging. In this article, I’ll explore the concept of microinteractions and how they can enhance the user experience....

By Val Razo While social media has taken center stage in terms of marketing priorities today, every successful business knows that Web-site design and social-media marketing should work in concert. Building a brand is all about consistency—so it’s important for a business’s Web-site design to align with its social-media content and vice versa....

By Mike Hakob Form insights serve as the foundation for creating smooth, user-friendly digital experiences and highlight the importance of the user experience for business Web sites and apps. In this article, I’ll explore the concept of form insights and examine some techniques for gathering and evaluating user data. I’ll discuss how you can improve...

By Silvia Podesta In February 2024, Fast Company [1] reported on the rise of conversational AI search engines. Large language models (LLM) power these tools, which can answer users’ questions by retrieving and summarizing information from the Internet. Since the rise of generative AI, several conversational AI search applications have cropped...