Klarna is increasingly using AI for its marketing and said it has reduced its external agency expenses by 25%.

Independent agencies can take advantage of the emerging convergent TV landscape, and put themselves on a level playing field with the holding companies.

Chubbies says, “For over a decade, we’ve been perfecting the perfect length, fit and feel of shorts.”

Granola maker Purely Elizabeth previously leaned on social media and creators.

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The co-founder writes about the agency’s shift from talking about its approach to Gen Z to embodying it.