Amazon pillows. Korean moisturizer. An acupuncture mat. These are just a few of the objects I've purchased on Instagram over the past couple months – mainly because an influencer told me to. I'm not alone. Today’s shopper doesn't head to the mall when she’s bored; she opens her phone. In fact, according to HubSpot's 2024 Consumer Trends survey,...

Like most millennials, I consider myself an Instagram native. I’ve used the platform for both my work and personal life for what feels like a lifetime, and in doing so, I’ve had to come up with thousands of Instagram post captions. And, after putting different approaches and trends to the test throughout the years, I have a solid idea of what works...

I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon. The reality is it’s changing the way we work as marketers. Our State of AI report shows that more than half of marketers (60%) are using AI tools in their role. If you’re looking to grow your...

In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait titles that lured me, such as “10 Tips to Help You Lose Weight in a Week.” What I’d find in these articles was little to no information about the topic; rather, the page would be filled with ads....

You know those instantly recognizable logos like Nike's swoosh? Even though we’ve all seen them hundreds of times, most people don’t truly grasp the full meaning of these designs. There’s often more to them than meets the eye, and those little details make them even more special. In this post, I’ll share 30 hidden messages in the logos of well-known...

At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more like dog names than business terms: ROI, ROA, ROAS… 🥲I could even imagine fluffy Chow Chow named “ROAS” chasing after a Shih Tzu named “ROI.” Years later, I catch myself using those terms even in everyday life. “Expensive climbing shoe? Well, they would...