Google Ads today introduced six new AI features for Performance Max campaigns. Why we care. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase...

The U.K. Competition and Markets Authority (CMA) now has 111 potential concerns over Google’s Privacy Sandbox, according to its April Q1 2024 report. That’s up from 72 in the CMA’s Q4 2023 report, released January. Why we care. The CMA’s January report made it clear that Google couldn’t proceed with third-party cookie deprecation. Sure enough,...

Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company announced today. Why we care: Microsoft touts CopIlot as a way for advertisers to save time on routine tasks, focus on strategic decision-making and improve overall performance....

B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Engaging and educating prospects with interactive...

Getting international SEO right is hugely important for global brands. And one of the most fundamental optimizations is the domain and URL structure you choose to use.  While Google offers guidelines for using locale-specific URLs, SEO information on the topic is limited and sometimes confusing.  Many SEOs tend to advise using ccTLDs...

Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. This was a big core update, where Google said that this core update is more complex and involves changes to multiple core systems, while also ending the standalone helpful content update. Google did not tell us...