Receiving negative reviews from former employees is never fun. Getting this sort of detrimental feedback online can feel like a sucker punch.  But get this: Poor online feedback is not the end of the world, regardless of whether it comes from a former employee or a current customer.  How you navigate negative reviews...

Some Meta advertisers received an alert yesterday when they opened their accounts. A source from Meta confirmed this alert was sent in error.  What was announced? The message said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. Existing exclusions would remain unless ad set...

The number of Google Search queries without SGE increased last month from 25% to 65%. This is a surprisingly big drop, especially considering rumors that SGE could launch ahead of, or during, Google I/O next week. Search results without SGE increase. Why did this happen, starting in mid-April? The reduction of SGE can be traced to Google’s...

The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. But there’s a massive problem. Information gain means different things to different people. In this article, you’ll learn about information gain and how to use it to your advantage. The...

As Google Search continues to incorporate AI-generated answers into Search, “links will live on,” Alphabet/Google CEO Sundar Pichai told Bloomberg in a new interview. Here’s what you need to know from Pichai’s interview. Future of links. Unlike in previous statements, where Pichai indicated that the Search experience would evolve substantively...

One of the things I love about SEO is its inherent duality. We get to leverage both sides of our brains: The right brain when it comes to on-page, content and even link building campaigns. The left brain when it comes to technical, data analysis, etc. However, it’s easy to think of SEO as predominantly left-brained....