Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania.
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Five Myths About Generative AI That Leaders Should Know

Experts from Wharton and the “Magnificent Seven” tech companies debunk five misconceptions about gen AI that could stand in the way of implementation.…Read More

Tue Apr 30, 2024 18:43
How Bank Depositors Are Becoming More Alert

Depositors are quicker to shed bank loyalties as they look for faster transfers and ways to hedge interest rate risks, according to a new paper. …Read More

Tue Apr 30, 2024 18:43
Is Influencer Marketing Worth It?

Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds having more followers doesn't always yield the biggest bang for the buck.…Read More

Mon Apr 29, 2024 23:37
Is Influencer Marketing Worth It?

Wharton professor discusses the difference between "mega" and "micro" influencers in ad campaigns.…Read More

Fri Apr 26, 2024 23:17
What Is the Role of Customers in the Gig Economy?

Wharton professor talks about why the relationship between customers and gig companies is an asymmetrical power relationship.…Read More

Fri Apr 26, 2024 23:17
What Does the Labor Side of Manufacturing Need Over the Next Decade?

Deloitte's vice chair of industrial products joins the show to discuss the company's new survey on the manufacturing sector.…Read More

Fri Apr 26, 2024 23:17

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