TaylorMade sticks with new Scottie Scheffler ad despite golfer’s arrest
‘No plans to change anything’ after Scottie Scheffler is arrested Friday.
Fri May 17, 2024 21:15
How Glossier used Reddit hate to promote the return of its old Balm Dotcom formula
Glossier’s new campaign repurposes critical social media comments about its Balm Dotcom reformulation to introduce the return of the old one.
Fri May 17, 2024 21:15
Why Hyundai is going all-in on EV marketing as other brands soften their stance
Hyundai puts sizable investment behind new EV campaign, including on Reddit, as others plug other powertrain options such as hybrids as all-electric market slows.
Fri May 17, 2024 16:15
Evian visits the ‘Mountain of Youth’ in epic fantasy commercial set in the Alps
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Fri May 17, 2024 15:13
Christopher Lew, ‘Closing Dynasty’ cinematographer, on the value of intimate collaboration
The DP writes about connecting with a passionate team on Lloyd Lee Choi’s short film.
Fri May 17, 2024 13:10
One Show 2024—Marcel, FCB New York, Anheuser-Busch InBev among top winners
Marcel’s women’s soccer campaign earns Best of Show in its latest big win.
Fri May 17, 2024 13:10
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