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Skechers to run Super Bowl ad in 2025—marking first brand to confirm Big Game ad buy

Skechers will air its 12th Super Bowl spot in 2025, the footwear brand announced nine months early.

Fri May 17, 2024 02:28
TV Upfronts Day 4: Netflix closes out the week

Welcome to the final edition of Ad Age’s TV upfronts 2024 newsletter. Miss out on any news from the week? You can find all of Ad Age’s TV upfronts coverage here. Join us next week in New York for our TV & Streaming Summit, where you’ll be able to hear from various media leaders and insiders. Register today for a limited-time discount. Thanks for...

Thu May 16, 2024 18:44
Stop & Shop names Curiosity creative agency of record

Stop & Shop has named Cincinnati-based Curiosity as its creative agency of record following a three-month review handled by Mercer Island Group. 

Thu May 16, 2024 15:08
Wavemaker Global CEO adds new GroupM president role

Toby Jenner adds the newly created title of global president of clients for the larger WPP media investment group.

Thu May 16, 2024 15:08
McDonald’s new Grandma McFlurry leans into Gen Z trend

McDonald’s newest campaign is about celebrating grandmothers and reaching multicultural audiences with a new Grandma McFlurry.

Thu May 16, 2024 14:06
Authenticity without cliché: Leah Alfonso on the making of P&G’s ‘The Name’

The group creative director writes about the path to telling a very personal story about inclusion.

Thu May 16, 2024 13:06

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