Svoboda Capital to help Highdive explore areas including PR, media and AI.

A guy at a gym gets a burst of energy after popping a piece of Orbit gum in his mouth.  

Amazon launches Signal IQ, a way to test the value of IDs, and expands cloud services for publishers to make deals.

Super Bowl ad case studies for DoorDash, Dunkin’ and Uber Eats proves the effectiveness of live-event campaigns and shows the need for reliable CTV measurement.

PepsiCo exec Kalen Thornton joins Pizza Hut as global chief brand officer, while the chain replaces its U.S. CMO with a longtime Taco Bell marketer.

Barbie’s deal with PWHL seeks to inspire girls with co-branded merch and is part of a “storybook” first season for the hockey league.